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The following is a guest post by Louise Tillotson. Enjoy!
Note from Jacob: For those of you reading from the USA, this = $2.30 USD per liter, or $9 per gallon. This is currently much more than the $3.60 per gallon we are paying! It sort of makes sense why Europeans use public transportation much more than we do! I sure don’t think I would be able to afford driving 40 miles to and from work every day if this was the price of gas!
It’s been found that stores generally place the higher-priced goods on eye-level shelves as this seems to be where shoppers look first, and therefore buy more from. It sort of makes you wonder how this was first discovered. I wonder if this was the result of paid market research that has been done?
How about you all? What tricks have you seen or noticed that stores employ to get you to buy more?
Share your experiences by commenting below!
Jacob’s Thoughts – Listed below are my random thoughts as I was reading this article.
- @ Placement of good on shelves in a supermarket – In my hometown in Arkansas, Wal-Mart is very popular because the home-office is fairly close by. And, I know for a fact that shelf placement is a very competitive issue between the vendors at Wal-Mart. One of my friends growing up told me that Pringles has a full time analyst whose one job is to negotiate placement of Pringles chips in optimal locations throughout Wal-Marts worldwide! Amazing!
- @ Placing the fruits and veggies in the front of the store – This is definitely true in all of the grocery stores in my town! It’s very genius! I think it works because no matter what you are wanting to buy in the store, seeing all of the fresh fruit and vegetables makes you think that the store is VERY health conscious!
- Another interesting little ploy that stores use is to place the milk in the back corner of the store. This way, you have to walk through ALL of the other products in order to get to the milk that everyone needs when they go shopping!
- @ Direction of browsing – I am definitely guilty of being an American-counterclockwise shopper! That is crazy how instinctual that is! What direction do you shop in?
- Several other grocery store tactics – Listed below are several other tactics I have seen in stores.
- Placing expensive items on the left side of shelves.
- As you go down a row of shelves next time you’re at the supermarket, notice how the name-brand, expensive items are located on the left side of the row, and the cheaper, generic products are further down on the right side of the row. I think that this is catering to the way humans read from left to right. The higher priced items are placed to grab your attention first.
- The floor texture
- One of my marketing teachers once told me that the texture of floor is an important factor in influencing people to buy more. The floor at stores is almost always hard (no carpet). One of the reasons for this is that when women hear the tapping of their shoes/heels on the ground, it makes them feel more empowered, more confident, and thus more opt to buy stuff! Pretty wild, uh?!
- Another tactic used by stores is to make the floor tiled. Apparently, having the floor tiled causes the grocery cart to be pushed slower by shoppers, giving them more time to see items to buy! Genius, right?!
***Photo courtesy of http://www.betterretailing.com/wp-content/uploads/2011/02/brain-psychology-shoppers.jpg