Blogging and Personal Goal Setting for the 2012 New Year

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With this being a new year and all, I’ve decided to lay out some personal goals for my life in general and blogging goals for My Personal Finance Journey during 2012. I have also added a reminder on my Outlook calendar to track our progress pertaining to these goals each month (or as often as I have time for anyway!).

As I experienced in 2011, (click the following link to view my 2011 blogging goals and year-end progress updates) by tracking these goals each month, it provides us with more accountability and visibility to what we are doing and where we want to go with this community/blog and in my life.

As is the case with many things in life (including my 2012 financial goals which I laid out recently), a good portion of my blogging goals are long-term commitments requiring attention in each passing year. As such, you might see many similar goals that I was trying to or did achieve in 2011 listed for 2012. I am perfectly fine with having some of the same goals year-to-year, provided that I believe in the causes they represent (which I ponder each year, and all of the ones listed below definitely do meet that criteria!). Nevertheless, I’ve tried to call attention to completely new blogging goals for 2012 by highlighting them in bold red text for easier reading. 

So, here goes! The blogging goals for 2012 are as follows:

  1. Read and interact with (comment) 25 partner blogs per week.
  2. Continue active participation as a proud Yakezie Personal Finance Blog Network member.
  3. Publish 3-5 blog posts per week.
  4. Obtain 800 unique visitors per day average by end of 2012.
  5. Host all personal finance blog carnivals (Festival of Frugality, Best of Money, Tax Carnival, Carnival of Personal Finance, Totally Money, Carnival of Retirement, Carnival of Financial Planning, Carnival of Passive Investing, etc).
  6. Continue organizing Carnival of Passive Investing in 2012. Offer hosting of the 12 editions for 2012 to guest hosts. If you’re interested in hosting, October, November, and December 2012 are still open and in need of hosts! You can view the schedule by clicking here.
  • Also for the Carnival in 2012, my goals are to a) continue getting passive investing authors involved and b) start reaching out to financial journalists (maybe from Kiplinger’s or Money Magazine, etc) and/or financial reporters on TV.
  • Continue to spread word about benefits of passive investing over active investing. Get involved in BogleHeads forums as well.
  • Write 1 guest post for another blog per month to expand reach of my ideas.
  • Create an eBook on one of the following topics – a) Ways to be Frugal, b) Investing Strategy, c) Steps to Buying a Home, d) Getting out of Debt, or e) Financial Prioritization / Account Hierarchy.
  • Possibly transfer blog to WordPress hosting. First, migrate Carnival of Passive Investing for practice before do My Personal Finance Journey.
  • Create and publish monthly newsletter – “Intelligent Financiers Newsletter.”
  • Attend blogging, marketing, finance, or real estate classes at local community college or nearby conference locations. Particularly, I would like to take a class or two to learn more about Search Engine Optimization (SEO).
  • Submit blog posts to 5 blog carnivals each week (or after generate 5 new un-submitted posts) to expose my blog to new audiences and build links.
  • Successfully execute Tour de Personal Finance in July this year. For 2012, plan further ahead of time to gather more entries (max = 64) and get some sponsors involved. If get sponsors, donate 50% of the earnings of the event to a charity chosen by the yellow jersey winner of the event and also offer prizes for top place entries and jersey winners.
    1. The blogging goals shown below this point are all new for 2012.
  • Do Easy Like Sunday Morning Roundup and Recap 2X per month minimum.
  • Improve social media presence on Twitter and Facebook. Establish a more regular M-F posting schedule for those outlets.
  • Feature one Cheapskate Jake Frugal Ramblin’ per month.
  • Run 10% Blog Income Give Back Project each month. Continue teaming up with local charities to build relationships. Try to get other sites interested in doing something similar and also begin to look for sponsors for 1-2 of the giveaways.
  • Start and grow personal finance group speaking service. Generate ideas for speaking topics. Offer to local community first and build from there. Create page promoting service on My Personal Finance Journey.
  • Continue to try to find other ways to help people with their finances away from the blogosphere. One thing I’ve applied to do is become a volunteer credit counselor with Credit However, I have not heard back from them, even after submitting my application multiple times. 
    • Another option I could pursue is offering general advice on finances from a life coach perspective – lifestyle, frugality/money saving tips, life values and dreams, etc. You have to be very careful in making it clear to not offer advice on specific financial instruments since you must have the correct certifications for that (which I do not have). This might be hard for me to resist delving in to the specifics, but it could be fun! I would definitely need to learn more about the legal aspects first though.
  • Start building smaller sites – one about blogging tips, finance from a scientific perspective, running, and my family’s genealogy as time allows (this is a lower priority goal).
  • Network with other bloggers, with a particular focus on physically meeting them to build relationships. The bloggers I have met in person so far are really interesting people! 
  • Incorporate affiliate resources in to posts where relevant.

  • In addition, my personal goals for 2012 are as follows:

    1. Get to bed at midnight and wake up earlier, instead of staying up until 2 am working on various projects.
    2. Take 1 day off per week (Saturday or Sunday) completely from doing work on my blog or from my graduate research job to keep my mind feeling more “fresh.”
    3. Become better at following the Getting Things Done email/workflow management system to focus my time and energy on high value projects first and avoid distractions. 
    • Towards the end of 2011, I started getting between 100-200 emails total per day relating to blogging and communications from my graduate research job. 
    • When I used to have a full time engineering job, I had a totally separate computer and email account that would not even allow me to access my home email (which I saw as a very good thing). However, with the way my current job is set up, I use the same computer for blogging and my full time job. 
    • So, unless I am careful, it is easy to be disturbed during the day by blogging emails since there are more requests coming my way than I have time to respond to. 
    • To help with this, the Getting Things Done system dictates that you only download/look at your email 1-2 times per day so that your focus remains in tact. 
    • It’s actually a really fascinating “occurrence” because up to now in my life, my responsibilities/involvement have been limited enough that I could generally accomplish everything that was coming at me to get done in a day. However, now, for the first time in my life, I have to pro-actively prioritize what I get involved in and be aware of what I am/am not able to do (even though I would like to do it if I had more time). I’m not sure if this makes sense, but since it’s one of my goals for 2012, I figured it merited a little explanation.
  • Run a full marathon.
  • Hike more with the Charlottesville Hiking Group.
  • Read one personal finance book per month.
  • Learn how to build a group speaking business.    
  • How about you all? What blogging/personal/professional goals have you set for yourself in 2012? 

    Share your experiences by commenting below!

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      1. Good luck with your goals!
        My recent post Spending, Life, Income and Food Updates… 1/16/2012

      2. Financial Independence says:

        Here are my goals for 2012:

        – Accumulate at least $40,000 for investments during 2012, beginning 2013.
        – Create feasible plan 10 year and review the priorities.
        – Diversify the nest egg.
        – Think about additional source of income.

        – Regular monthly updates
        – To cover 6 themes
        I have no intentions to move towards an entertaining blog with 2-3 weekly posts. I will endeavor my best efforts to stay on personal subject of financial independence.

        – Create list of books to read & read them- 12 books in minimum.
        – Publish reviews.
        – Have solid understanding of mutual funds and energy sector stocks.

        Family Budget:
        – Stay under $75,000 with the family expenses
        – Accumulate $7,000 towards durable goods replacement over 10 years.

        Be happy.

        • Very nice goals Fin. Indep! I especially like the one about reading more books. I'm trying to do that as well!
          My recent post Saving Money on Your Health Insurance

      3. I agree with Frugallery, that’s an exhausting list but I wish you luck with it. I’ve got a fairly long list too, but I do best if I take ’em one at a time, keep it small, and tell plenty of people about it (to keep me accountable). Regardless how we do though, we’re all moving things forward though, right?

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